Norrland Living is a 100% self-funded, startup run by two English journalists who moved to Norrland 10 years ago.
Editorial – Paul Connolly’s background is in journalism – in the UK, over a period of 15 years, he was a magazine editor and writer for The Times, Metro, and Daily Mail. Since moving to Skellefteå, Paul has been a member of the launch teams for The Great Northern innovation and startup hub and Sara kulturhus. He has also written a lot about life in Norrland for The Local, Sweden’s award-winning English-language digital news producer, as well as other UK newspapers, such as The Independent and Daily Telegraph.
Creative and sales – Donna Richmond also has a background in journalism – she graduated from the prestigious Central Saint Martins college and was a design editor and photo editor at The Daily Telegraph, The Times and the BBC. She was also a regular judge for the London Photographic Awards. Since moving to Norrland, Donna has established herself as a renowned photographer and magazine designer. Paul and Donna have twin daughters, who were born in Skellefteå hospital.
Why Norrland Living?
Welcome to Norrland Living! And welcome to Skellefteå. We’ve lived here for 10 years, and this innovative little city has changed a good deal in that time. What was once a little bit of a backwater in Sweden has gradually become one of Europe’s most-talked about cities – we’re sure you’ve read all the press about the magnificent Sara kulturhus and Wood Hotel building, as well as Skellefteå being one of Time magazine’s World’s Greatest Places 2022.
But moving anywhere new can still be a bit of a cultural shock when first you arrive. We know we certainly found it to be a challenge when we rocked up here in the summer of 2012. A year later and we had our twins, and it became even tougher, especially for Donna, marooned here with baby girls and without any family to fall back on. It wasn’t just about the language.
Wherever in the world you are originally from, you’ll find a new culture, traditions and way of doing things different. There’s no getting away from that. But we’ve been through that culture shock and have come out the other side, and we now love living here and want to share that love with you.